书名：The Ride of a LifetimeLessonsLearnedfrom15YearsasCEOoftheWaltDisneyCompany
A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life. Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including: • Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. • Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. • Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. • Fairness. Treat people decently, with empathy, and be accessible to them. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology. “The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”
Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group, managed the cable television properties, and guided the merger between Capital Cities/ABC, Inc., and The Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney’s presence outside of the United States, establishing the blueprint for the company’s international growth today.
@ 瑞尔 I hope he runs for president. @ savagett An honest decent and inspiring account of an entertainment business CEO. @ Ann 他的工作资历还是很传奇的，一定是有很多的人格魅力才能与这么多人合作成功。真诚不妥协，persistent。书很好地让人理解了家里的Disney plus为什么有pixel动画，星战，Marvel，national geographic。 @ Fantasy Very impressive @ 滕子京 顶级职业经理人的自我修养。 @ 聪的胡桃夹子 每一步路都为今后打下了铺垫。渐渐步入一个更大的版图里。这其中，个人的品质、性格、眼界和性情，决定了能走多远。bold, decisive, execution power，都是性格里重要的部分。而沿路遇到的人，会为你添砖加瓦。在CEO们的圈层里，如何让board满意，让consumer满意，让investers满意，需要更多积累和沉淀。Come to wonder that if I've ent… @ 知未 比尔盖次也说这本书是a business book I will actually recommend, 在同类书里的确算是好的了。作者回忆了他整个职业生涯，充满了跌宕起伏的故事，叙述也很真诚。但是成功者的经验分享，自己读来常常是“懂得了许多道理却依然过不好这一生”吧。 以及发现传记类的书实在是很适合听有声书了。 @ p!=np 有些话是老生常谈，可真正做到的人总是让人敬佩。 @ symnz Interesting and inspiring. 作为自传，有美化自己的嫌疑，书中的自己几乎没有缺点，扣一星。 @ 鹤少夜 感觉bob真的是个有勇有谋的角色，很受鼓舞，同时对disney也有了进一步的了解