The Culture of Connectivity

书名:The Culture of ConnectivityACriticalHistoryofSocialMedia
作者:JosevanDijck
译者:
ISBN:9780199970780
出版社:OxfordUniversityPress
出版时间:2013-1-30
格式:epub/mobi/azw3/pdf
页数:240
豆瓣评分: 7.7

书籍简介:

Social media has come to deeply penetrate our lives: Facebook, YouTube, Twitter and many other platforms define many of our daily habits of communication and creative production. The Culture of Connectivity studies the rise of social media in the first decade of the twenty-first century up until 2012, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Such history is needed to understand how these media have come to profoundly affect our experience of online sociality. The first stage of their development shows a fundamental shift. While most sites started out as amateur-driven community platforms, half a decade later they have turned into large corporations that do not just facilitate user connectedness, but have become global information and data mining companies extracting and exploiting user connectivity. Author and media scholar Jose van Dijck offers an analytical prism to examine techno-cultural as well as socio-economic aspects of this transformation. She dissects five major platforms: Facebook, Twitter, Flickr, YouTube, and Wikipedia. Each of these microsystems occupies a distinct position in the larger ecology of connective media, and yet, their underlying mechanisms for coding interfaces, steering users, and filtering content rely on shared ideological principles. At the level of management and organization, we can also observe striking similarities between these platforms' shifting ownership status, governance strategies, and business models. Reconstructing the premises on which these platforms are built, this study highlights how norms for online interaction and communication gradually changed. "Sharing," "friending," "liking," "following," "trending," and "favoriting" have come to denote online practices imbued with specific technological and economic meanings. This process of normalization, the author argues, is part of a larger political and ideological battle over information control in an online world where everything is bound to become social. Crossing lines of technological, historical, sociological, and cultural inquiry, The Culture of Connectivity will reshape the way we think about interpersonal connection in the digital age.

作者简介:

何塞·范·迪克(José van Dijck,1960— ),女,荷兰阿姆斯特丹大学比较传媒研究院教授,曾任阿姆斯特丹大学人文学院院长。她还是荷兰皇家艺术与科学学院的首位女性主席。2016年被荷兰著名杂志Opzij评为年度最有影响力的荷兰女性。曾出版作品:Mediated Memories in the Digital Age(2007)、The Transparent Body: A Cultural Analysis of Medical Imaging(2005)。

书友短评:

@ junior Latourian ANT只构成了作者所谓的“联系性文化”的一半。她的这个核心概念原创性不足,在分析Flickr的一篇文章中充分暴露出来( 对于ANT和政经批判结合这件事我真的接受无能(摊手 @ esp吃梦香菇 写硕士论文时觉得太好了就照着这个模式写,现在能看出点局限性了,一个是虽然宣称用了ant但是落在具体的分析上具体的还是不太多,再一个文科生理解数据算法确实不太懂我现在也愁这个,三是以平台来分的结构目前看还是有点草率。但总的来说还是写得很不错。 @ 戎易 FB那章颇精彩,有远见。互联网研究里少有的有细读功夫的书。

书籍目录

  • 社交媒体大致被定义为“一系列建立在Web2.0的技术和意识形态基础上的网络应用,它允许用户生成内容(UGC)的创造和交换”( Kaplan& Haenlein,2010:60),它形成了人们组织生活的新的在线层。今天,这一层平台在个人和社区以及更大社会层面上影响人际互动,而线上和线下的世界越来越相互渗透。最初,对连通( connectedness)的需求促使许多用户访问这些网站。当We2.0首次引导所谓的社交媒体的发展时,在新千年的最初几年,参与式文化就暗示了互联网培养人脉、建立社区和推进民主的潜力,从而成为一个流行语。当网络开始变得“更社交化”时,许多平台都欣然接受了这种精神的回归。(004
    —— 引自章节:第1章连接文化中的工程社会性
  • 随着社交媒体平台的迅速增长,现有和新的信息公司纷纷合并网站。公司对用户群体的兴趣往往低于对他们数据的兴趣,这是建立并保持在线联系的产品当工程师们找到方法将信息编码成算法,帮助品牌形成一种特定的在线社交形式,使其在线上市场中盈利并服务于全球社交网络和用户生成内容的市场时,连接( connectivity)迅速演变为宝贵资源。 Facebook、 Twitter Youtube和 Linkedin等大型且有影响力的平台在用户和盈利潜力方面都出现了爆炸式增长,同时还有无数较小的营利和非营利性网站也是如此。由于平台相互连接,出现了一种新的基础设施一个连接媒体的生态系统只有少数大型玩家,多数则是小型参与者。从网络传播到“平台化”社会,从参与式文化到连通式文化的转变则发生在相对较短的十年时间内。(4-5
    —— 引自章节:第1章连接文化中的工程社会性
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