好书天下
Who Gets What — and Why
A Nobel laureate reveals the often surprising rules that govern a vast array of activities — both mundane and life-changing — in which money may play little or no role. If you’ve ever sou...
标签：what
第2页交互广告学
信息革命改变了广告的信息结构，改变了广告产业链，改变了传统营销者和消费者的关系，使传统广告以前所未有的速度向数字交互广告转型。 本书采用理论与实例分析相结合的方式，介绍了交互广告的含义、特性、设计方法以及交互广告的运用和未来发展方向等，向读者展现了一副现代广告和未来广告的蓝图。 本书适合广告设计专业学生及广大广告从业者阅读参考。 ...
Sprint
媒体推荐 “Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big probl...
Site-Seeing
Although Web usability has received lots of hype, especially during the dot-com meltdown, the focus has been mostly on technical issues. Usability experts stress the pitfalls of frames and too m...
Designing the Search Experience
Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. But in order to guide people along this journey, desi...
The Art of Interactive Design
An understanding of what makes things interactive is key to the successful creation of websites, computer games, and software. In The Art of Interactive Design, Chris Crawford explains what inte...
China's Urban Billion
By 2030, China's cities will be home to 1 billion people - one in every eight people on earth. What kind of lives will China's urban billion lead? And what will China's cities be ...
What Money Can't Buy
A renowned political philosopher rethinks the role that markets and money should play in our society Should we pay children to read books or to get good grades? Should we put a price on human...
What Is Web Design?
To understand Web design it is critical to understand design first and technology second. What is Web Design? develops design principles that will be as relevant to future technological...
Nine Lies About Work
Forget what you know about the world of work You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measu...