Decisive

书名：DecisiveHowtoMakeBetterChoicesinLifeandWork
作者：ChipHeath/DanHeath
译者：
ISBN：9780449011119
出版社：RandomHouseAudioPublishingGroup
出版时间：2013-3-26
格式：epub/mobi/azw3/pdf
页数：336
豆瓣评分： 8.1

书籍简介：

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions. 　 Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive , the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?　 Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference. From the Hardcover edition.

作者简介：

奇普•希思（Chip Heath）,斯坦福大学商学院组织行为学教授。与丹·希思共同著有全球畅销书《让创意更有黏性》（Made to Stick）。

丹•希思（Dan Heath），杜克大学社会企业发展中心（CASE）高级研究员，前哈佛商学院研究员，Thinkwell（思睿）新媒体教育公司创办人之一。

书友短评：

@ 戈多 四步决策法：1.扩充选项。书中讲扩充选项可以降低错误几率，不过另一方面《怪诞行为学》里讲到商家常常会通过给你增加不合理的选项诱导购物。而日常生活中过多的选择也会消耗注意力，比如点外卖。此外选项呈现的方式也会影响决策，即框架效应。所以增加选项并不简单。2.现实检验。收集多方信息、设立反对派以克服自己的确认偏误。并且除非能找到自己的特殊之处以超越平均，否则应该尊重基础比率。但或许很多时候的决策最终还是遵从价值观。3.从长计议。人无远虑，必有近忧。克服即时满足与短期情感。4.留条后路。背水一战、破釜沉舟是非理性创造的神话，科学的决策应该总是为自己留条后路。 @ wenx_x 没看完 @ Clara 最有收获的一条应该是- 记得扩充你的选项。这个的前提或者说本质，作者其实没有说到，应该是靠自己去设想一个ideal scenario，而不是被动选择那些选项。 @ 渔鱼 对我这种选择困难者具有很大启发，WRAP流程也清晰易懂。decisive是一种生活技能，值得再读一遍。 @ 我就不 需要结合实践再评论

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