Blue Ocean Strategy

书名:Blue Ocean StrategyHowtoCreateUncontestedMarketSpaceandMakeCompetitionIrrelevant
豆瓣评分: 8.3


The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.


W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.

Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.


@ [已注销] Like David Brooks's "Creative Monopoly" @ 落。 有点乱。但还是很不错的 @ 嘉游 一般 @ 人可小不士心 等,写REVIEW @ 萌萌 Developing an unexplored market is indeed the only way to upgrade every industry @ 求爱敢死队 其实就是一句概括的话: 企业的价值创新在于不断开拓新市场。但本书用了个比较酷的叫法来包装:蓝海战略。内容都是重复几个观念,倒是所举的十多则企业的经营转变案例值得一看。 @ 彪酥邪恶吗? 读一下母校的金字招牌。 @ Lonsdale 蓝海策略拓展了传统营销理论的边界,《定位》《商战》这些都是非常实用的著作,但作用前提是一个红海市场,而这本书跳脱基于现有顾客、竞争视角的传统营销思维,教人怎么拓展全新的生意 @ 我还是叫跑菇吧 道理硬核 值得不断拿出来复习 但教授写出来的东西真的太无聊了吧… @ honglonglong 比较偏工具书 除了定义蓝海的概念 也列出一套工具和涵盖整个商业周期的执行框架 只不过某些章节略微假大空 整体还是不错 主要提供一种新的思路


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