Whatever You Think, Think the Opposite

书名：Whatever You Think, Think the Opposite
作者：PaulArden
译者：
ISBN：9781591841210
出版社：Portfolio
出版时间：2006-4-1
格式：epub/mobi/azw3/pdf
页数：142
豆瓣评分： 8.4

书籍简介：

Book Description Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions. From Publishers Weekly Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf. Book Dimension length: (cm)17.5 　　　 　　　　　 　　　　　 width:(cm)10.9

作者简介：

[英]保罗·亚顿

英国创意鬼才；前上奇广告执行创意总监；上奇广告“创意母校”创办人；《独立报》专栏作家；克里奥国际广告奖、欧洲EPICA创意奖、戛纳国际创意奖得主；英国航空、丝卡香烟、英国航空制作经典广告；著有百万级畅销书《关键不是你现在有多棒，而是你想成为多棒的人》《无论你在想什么，反过来想想》等经典创意作品。

译者 陈垦

出版人，策划人，先后创办上海世代文化、浦睿文化。

书友短评：

@ Cindy It is more of the tips about making a life, which is a good lure for those young and naive. However, only those veterans understand what the writer means. @ 值得表扬 略显傻天真 @ 鼻哥 good book to read, expensive though. @ 卜酷塔 终于看完了！ @ Joincle 有时候，逆向思考更有用 @ 查理二世夫人 某些桥段有点儿鸡汤，但有些例子给得很聪明。 @ 狡兔三窟 什么鬼……一本小册子，这都称不上一本书吧 @ 翻完中文版，又翻了一下原版。发现了一些中英不对照的地方以及阉割的地方，所以结论是能看原版就不要看翻译版。 @ 徐杰 在思考的任何时候，想想换个方式想问题。读的时候觉得挺有道理，警句很多，读完觉得其实也就那样。

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