Misbehaving

书名：MisbehavingTheMakingofBehavioralEconomics
作者：RichardH.Thaler
译者：
ISBN：9780393080940
出版社：W.W.Norton&Company
出版时间：2015-5-11
格式：epub/mobi/azw3/pdf
页数：432
豆瓣评分： 8.5

书籍简介：

Get ready to change the way you think about economics. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

作者简介：

Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner’s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.

书友短评：

@ 浅草 the participation in the making of behavioral is economics has taught me some basic lessons:observe.behavioral economic started with simple observations.collect data.stories are powerful and memorable.learn how to learn. This means trying new things and keeping track of what happens.speak up.organizational errors could have been easily prevented . @ 這位太太 将行为经济学的科普与个人生平编年的方式呈现 作者本人与这一门学科同时成长 书里提及的人物如今几乎个个大牛 社会科学确实难有定准 得益于神经影像技术 曾经的行为经济研究可以部分得到神经科学的佐证 也是曲折中行进了 @ 资词向量 记住了两点：1. 警惕transactional utility 2. 三大obstacle: inertia, loss aversion, self-control

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