书名：The Power of HabitWhyWeDoWhatWeDoinLifeandBusiness
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
@ O'Henry https://www.youtube.com/watch?v=OMbsGBlpP30 @ 庄常飞 有的故事颇好，但整体来说还是《纽约时报》周刊的那个节选最精彩。 @ 水湄物语 人类是固执的未进化完全的动物， 改变习惯其实就是一个进化的过程啊。 @ 蝉 : B848.4/D871 @ Mollie 改变一下中间的惯常行为，将把坏习惯变成好习惯。 @ lise 还在阅读中，书中有一个很重要的观点就是不要胡子眉毛一把抓，贪图一下吃个大胖子。任何改变都从小处着眼，把那个小小的好习惯坚持下来，就会有连锁的多米诺骨牌效应。书里那块菲鱼游泳的描写，写的行云流水一气呵成。好看 @ stayman 我完全相信习惯的力量 @ 品焕 垃圾社会科学书 @ 雨荷在香港 要给自己rewards奖励 @ 飞机 narratives值得学习。