书名:The Lean StartupHowToday'sEntrepreneursUseContinuousInnovationtoCreateRadicallySuccessfulBusinesses
作者:EricRies
译者:
ISBN:9780307887894
出版社:CrownBusiness
出版时间:2011-9-13
格式:epub/mobi/azw3/pdf
页数:336
豆瓣评分: 8.5
书籍简介:
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
作者简介:
ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.
书友短评:
@ XFC #mint内容扎实,实用性挺强 @ 虚弱橙 做最小可用产品,拿60分的产品去试需求,获得持续的validated learning,而不是猜需求然后试图做到90分再推出——道理很简单,能持续做到就是金玉良言,做不到就是陈词滥调。 @ 波多野丽猪 极好 @ navyboys 管理领域的TOC、6sigma、精益制造、看板管理,以及软件工程领域的敏捷开发、极限编程、Rework等等,万变不离其宗。需要的是不断深化理解。 @ Michael Chen 真搞不懂为什么这本书评分这么高。。。我仍然始终认为,创业过程中唯一不可缺少、最无价的是热情,其他的,作为补充材料,你读也罢,不读也罢,总会渐渐学会 @ 盒子先生 有点东西 @ 时光深处 Earth-shattering,mind-shifting,eye-opening. Cause me to re-think my approach to writing. should always put MVP in front of my eyes. 值得二刷,多刷。最后两章focus在organizational层面就速读了。最后推荐的一些blogs有机会去看一下 @ 恍若隔世 the methodical way of entrepreneurship. as someone has commented, it is good for someone who is not passionate or visionary enough to follow. passion and vision are hard to learn, methods are. @ John 补录 初中阅读记录 @ Quite boring.
Part I.Vision :Start
Define
Learn
Experiment
Part II.Steer :Leap
Test
Measure
Pivot (or persevere)
Part III.Accelerate :Batch
Grow
Adapt
Innovate
Epilogue :Waste not
Join the movement.
· · · · · ·
The Lean Series(共6册),这套丛书还有《Lean Analytics》《Running Lean》《Lean UX》《Lean Customer Development》《UX for Lean Startups》。
添加微信公众号:好书天下获取
评论前必须登录!
注册