The Lean Startup

书名:The Lean StartupHowToday'sEntrepreneursUseContinuousInnovationtoCreateRadicallySuccessfulBusinesses
作者:EricRies
译者:
ISBN:9780307887894
出版社:CrownBusiness
出版时间:2011-9-13
格式:epub/mobi/azw3/pdf
页数:336
豆瓣评分: 8.5

书籍简介:

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

作者简介:

ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

书友短评:

@ XFC #mint内容扎实,实用性挺强 @ 虚弱橙 做最小可用产品,拿60分的产品去试需求,获得持续的validated learning,而不是猜需求然后试图做到90分再推出——道理很简单,能持续做到就是金玉良言,做不到就是陈词滥调。 @ 波多野丽猪 极好 @ navyboys 管理领域的TOC、6sigma、精益制造、看板管理,以及软件工程领域的敏捷开发、极限编程、Rework等等,万变不离其宗。需要的是不断深化理解。 @ Michael Chen 真搞不懂为什么这本书评分这么高。。。我仍然始终认为,创业过程中唯一不可缺少、最无价的是热情,其他的,作为补充材料,你读也罢,不读也罢,总会渐渐学会 @ 盒子先生 有点东西 @ 时光深处 Earth-shattering,mind-shifting,eye-opening. Cause me to re-think my approach to writing. should always put MVP in front of my eyes. 值得二刷,多刷。最后两章focus在organizational层面就速读了。最后推荐的一些blogs有机会去看一下 @ 恍若隔世 the methodical way of entrepreneurship. as someone has commented, it is good for someone who is not passionate or visionary enough to follow. passion and vision are hard to learn, methods are. @ John 补录 初中阅读记录 @ Quite boring.

书籍目录

Part I.Vision :Start
Define
Learn
Experiment
Part II.Steer :Leap
Test
Measure
Pivot (or persevere)
Part III.Accelerate :Batch
Grow
Adapt
Innovate
Epilogue :Waste not
Join the movement.
· · · · · ·

  • 使用黏着式增长引擎需要吸引并长期保留顾客。使用黏着式增长引擎的公司要非常仔细地追踪顾客损耗率,亦称流失率。(所谓流失率就是指在任意一段时间内,没有继续使用公司产品的那部分顾客占顾客总数的比率。)控制黏着式增长引擎的规则很简单:如果取得新顾客的比率超过流失率,产品将会增长。增长的速度取决于“复合率”,其实就是自然增长率减去流失率。
    —— 引自章节:加速(二)成长_三种增长引擎
  • 具有病毒式增长特质的产品依靠人和人之间的传递,是正常使用产品的必然结果。顾客并非有意充当布道者,他们不需要到处为产品说好话。只要顾客使用产品,就自然带动了增长。病毒式引擎和其他增长引擎一样,由量化的反馈循环提供动力。这种循环称作“病毒循环”,其速度取决于“病毒系数”。这是一个数学术语,这个系数越高,产品的传播越快。病毒系数测算每个注册顾客将带来多少使用产品的新顾客。或者说,每个顾客会带来多少位他的朋友?既然每个朋友又是一位新顾客,他们就可能会再介绍更多朋友。如果一个产品的病毒系数为0.1,即每10位顾客中有1位会介绍1名朋友,这就不是一个可持续的循环。试想有100位顾客注册,他们将带来10个朋友加入。这10个朋友再介绍1个人参加,循环就到此为止了。反之,系数大于1.0的话,病毒循环将呈几何级数增长,因为每个注册成员会平均带来超过1位顾客。依靠病毒式增长引擎的公司必须关心如何提高病毒系数,这比其他任何事情都重要。这个数字哪怕只发生微小的变化,都会让公司未来的前景产生戏剧性改变。由此产生的结果是,很多病毒式产品并不直接向顾客收费,而是依靠广告这样的间接收入来源。因为病毒式产品在获取新顾客和招募他们的朋友的过程中,不能有丝毫窒碍。否则会使病毒式产品的价值假设测试变得非常困难。对价值假设的真正测试往往是衡量顾客和提供服务的新创企业之间自愿交换的价值。
    —— 引自章节:加速(二)成长_三种增长引擎
  •   The Lean Series(共6册),这套丛书还有《Lean Analytics》《Running Lean》《Lean UX》《Lean Customer Development》《UX for Lean Startups》。

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