好书天下
书名：Landing Page OptimizationTheDefinitiveGuidetoTestingandTuningforConversions
作者：TimAsh
译者：
ISBN：9780470174623
出版社：WileyPublishing
出版时间：2008-1-29
格式：epub/mobi/azw3/pdf
页数：384
豆瓣评分： 8.6
书籍简介：
在线阅读本书 How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
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