Philip A. Fisher 廣受美國華爾街推崇和敬重，是最具影響力的投資專家之一。他的投資哲學約四十年前提出，今天，不只金融專業人士仍詳加研讀並付諸實踐，而且許多人奉為投資理財方面的經典之作。這些哲學收錄在《非常潛力股》一書。1958年初版，佳評如潮，為投資人必讀。1928年，Philip Fisher開始證券分析師的事業生涯，1931年創立投資顧問公司Fisher & Company ，被視為現代投資理論的開路先鋒之一。「看完《非常潛力股》一書，我便去找Phil Fisher……見過面之後，他的理念令人折服。運用Phil的技巧，可以徹底瞭解這一行…..有助於一個人做出聰明的投資決定。」—Warren Buffett「Philip Fisher在一般投資大眾間沒沒無聞，很少接受訪問和新客戶，但大部分勤學好問的投資專業人士，都會研讀他的著作……深入探索Fisher揭櫫的投資原則──Warren Buffett就是這麼做的──每個人都能從中受益。」—James W. MichaelsEditor , Forbes
The fifteen points to look for in a common stock:1. Does the company have products or services with sufficient market potential to make possible a sizable increase in sales for at least several years?2. Does the management have a determination to continue to develop products or processes that will still further increase total sales potentials when the growth potentials of currently attractive product lines have largely been exploited?3. How effective are the company's research and development efforts in relation to its size?4. Does the company have an above-average sales organization?5. Does the company have a worthwhile profit margin?6. What is the company doing to maintain or improve profit margins?7. Does the company have outstanding labor and personnel relations?8. Does…—— 引自第47页
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