Creativity, Inc.

书名：Creativity, Inc.OvercomingtheUnseenForcesThatStandintheWayofTrueInspiration
作者：EdCatmull/AmyWallace
译者：
ISBN：9780812993011
出版社：RandomHouse
出版时间：2014-4-8
格式：epub/mobi/azw3/pdf
页数：368
豆瓣评分： 9.0

书籍简介：

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the “Braintrust” sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable. As a young man, Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed, all of which debuted at #1 at the box office—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and ideas that defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board. Advance praise for Creativity, Inc. “Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas but an alchemy of people. In Creativity, Inc., Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business, and innovation.”—George Lucas

作者简介：

Ed Catmull is co-founder of Pixar Animation Studios and president of both Pixar and Walt Disney Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He earned a B.S. degrees in computer science and physics and a Ph.D. in computer science from the University of Utah. He lives in San Francisco.

书友短评：

@ foxyroxy Ed Catmull is a truly, incredibly wise man. Perhaps the only time a nonfiction has prompted me to crack laugh so heartily and even weep a little by the end, [and] it has rocked me to my core. Classic Pixar style, isn't it. @ F3N9 "Don’t confuse the process with the goal. Working on our processes to make them better, easier, and more efficient is an indispensable activity and something we should continually work on—but it is not the goal. Making the product great is the goal." @ Junchen How institution shapes ideas and why it matters. Creativity Inc is a story of fighting fear, complicity and ego, told in the classical Pixar way @ 一口气 unconventional start-up experience. 记住要拿的是手提箱，而不是手提箱的把手。 @ 769boy 全书最有趣的是Pixar早期战略方向以及IPO完全没有了CFO Lawrence的影子，而Lawrence的书里几乎全是说自己和乔布斯协力扭转乾坤，全书只有一处CFO且不提名字，可见芥蒂之深。Part II太想布道自己的管理思想，反倒不是很在点上，Part III改造Disney Studio才是真正的手术刀级管理案例。 @ bleakwood Pixar创始人对Pixar如何从无到有的回顾。一家以创造为主业的动画公司是如何从0到1，又是如何发展壮大，并且如何运作来保持自己卓越的创造能力的？作为一个创造产品的tech entrepreneur，我在书里找到的共鸣要多于方法论层面的收获。对于所有以创造产品为职业的人，值得一读，起码它设定了一个值得看齐的标杆。 @ Aaa 真的太羡慕皮克斯的企业文化和职场环境了😭方桌改成圆桌，不放名牌随便坐，努力营造every person there, no matter their job title, felt free to speak up的安全感。 @ apocalY*ptic13 感觉有点空，理论总结的成分多了些 @ pamelalala enjoy different views from different floors with different perspectives

CONTENTS
Cover
Title Page
Copyright
Introduction: Lost and Found
PART I: GETTING STARTED
Chapter 1: Animated
Chapter 2: Pixar Is Born
Chapter 3: A Defining Goal
Chapter 4: Establishing Pixar’s Identity
PART II: PROTECTING THE NEW
Chapter 5: Honesty and Candor
Chapter 6: Fear and Failure
Chapter 7: The Hungry Beast and the Ugly Baby
Chapter 8: Change and Randomness
Chapter 9: The Hidden
PART III: BUILDING AND SUSTAINING
Chapter 10: Broadening Our View
Chapter 11: The Unmade Future
PART IV: TESTING WHAT WE KNOW
Chapter 12: A New Challenge
Chapter 13: Notes Day
Afterword: The Steve We Knew
Starting Points: Thoughts for Managing a Creative Culture
Photo Insert
Dedication
Acknowledgments
About the Authors
· · · · · ·

添加微信公众号:好书天下获取