Change by Design

书名：Change by DesignHowDesignThinkingTransformsOrganizationsandInspiresInnovation
作者：TimBrown
译者：
ISBN：9780061766084
出版社：HarperBusiness
出版时间：2009-10-1
格式：epub/mobi/azw3/pdf
页数：272
豆瓣评分： 7.6

书籍简介：

This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

作者简介：

Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.

书友短评：

@ 静远浮云 这从来都是知易行难的事，大小公司企业类型都不一样的时候，这本书也就管中窥豹一下吧。。。 @ cobblest 深入了解下design thinking @ Jus 隔靴搔痒 @ 晨璐 “产品经理”思维+“创意型广告公司”的思维 @ rollaround 平铺直叙的design thinking入门级读物，终于借着读书会的任务读完，case干瘪无味，所以果然还是应该亲身参与一个项目去体会brainstorming, prototyping,storytelling和engaging吧 @ 濯希 如果全书分三段的话首尾具有实用性，中间属于理念，絮絮叨叨讲的感觉是同一码事。 @ Pray “They didn’t just do design, they lived design” …IDEO真的是我的梦想公司了 @ loindelamaison 形而上，充满美国人的自信和完美的逻辑自洽能力。并没有被说服。用户洞察不是designer的专利，好的marketer比designer更懂用户，特别是隔行如隔山，dedigner不可能以一敌百。要做到把设计上升到战略层面，让行业里的cxo自己学明白design thinking，比找design thinking consultants更事半功倍。 @ 🧊 设计人员逐渐参与到越来越广泛的实践中时，他们的设计思维、心理过程以及行为方式

添加微信公众号:好书天下获取