What I Didn't Learn in Business School

书名：What I Didn't Learn in Business SchoolHowStrategyWorksintheRealWorld
作者：JayBarney/TrishGormanClifford
译者：
ISBN：9781422157633
出版社：HarvardBusinessPress
出版时间：2010-10-12
格式：epub/mobi/azw3/pdf
页数：272
豆瓣评分： 8.3

书籍简介：

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy–including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated. Justin and his cohorts aren't "real"–What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company's strategy efforts. This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read–whether you're an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.

作者简介：

Jay Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish Clifford is formerly the Director of Global Strategy Learning at McKinsey & Company, and now spends her time in private practice working with mid- and upper-level managers in a variety of companies to strengthen strategic capabilities through a tailored mix of consulting, workshops, experiential learning, asynchronous and classroom learning. She works throughout the US, Asia, and Europe.

书友短评：

@ 容懂 Applying Barney’s VRIO framework, I’d say this book scores high on the value dimension but low on the other three. It combines strategy 101 with a crash course of consulting engagement to address some of the more intriguing questions of strategy-making, i.e., dealing with lack of data in NPD and navigating through the political landscape. @ 八月·水语 轻松简单易懂的咨询师入门读物 @ Lucas 第一次听电子书，前面听懂，后面不咋样，要重新听过或看书才行 @ zjmche K4 @ saya洗洗睡吧 easy read @ 疾走 Consulting Frameworks class' requirement reading lol. We called it WIDLIBS, wid-libs. @ 734 1 @ saya洗洗睡吧 easy read @ 八月·水语 轻松简单易懂的咨询师入门读物 @ Emilie So much fun and insightful reflections!

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