UX Strategy

书名：UX StrategyHowtoDeviseInnovativeDigitalProductsthatPeopleWant
作者：JaimeLevy
译者：
ISBN：9781449372866
出版社：O'ReillyMedia
出版时间：2015-6
格式：epub/mobi/azw3/pdf
页数：312
豆瓣评分： 7.6

书籍简介：

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

作者简介：

Jaime Levy

拥有二十多年交互实践经验的用户体验策略专家。她的交互设计咨询公司JLR Interactive为创业公司以及思科、索尼等大型企业打造可持续的创新型互联网解决方案。Jaime热心于帮助世界各地的人们实践用户体验的创新方法，同时在南加利福尼亚大学兼任教授。

书友短评：

@ 于喜喜 终于在圣诞假期最后几天里啃完了这本书，感觉还挺有收获，记录了不少笔记。这本书很系统的写了设计产品的方法，而且作者是做咨询的从业者，所以很多阶段性产出都比较专业值得借鉴。 @ Saysthrach 对初学者有帮助的工具书，什么都有的大杂烩，不算老，案例to C为主。学到了be intraprenuerial和一些business model的框架。 @ Why standard @ Millie 多年前就入了，没想到直到今天有个培训项目逼到自己要去读它以参考其方式方法。 不过也许就是专业，有些书只有到那个点上读它，才可闻其味。https://www.millielin.com/blog/ UX Strategy = Business Strategy + Value Innovation+ Validated User Research + Killer UX Design @ jellyberg 有点啰嗦 @ Saysthrach 对初学者有帮助的工具书，什么都有的大杂烩，不算老，案例to C为主。学到了be intraprenuerial和一些business model的框架。 @ 得儿棒 即便已经算是资深，读了读还是觉得有不少值得借鉴的地方，特别是前半部分align UX和公司产品理念，中间关于competitor的细分。算是UX人的工具书，还是值得读的 @ beirikui UX Strategy = Business Strategy + Value Innovation+ Validated User Research + Killer UX Design

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