书名:Running LeanIteratefromPlanAtoaPlanThatWorks
作者:AshMaurya
译者:
ISBN:9781449305178
出版社:O'ReillyMedia
出版时间:2012-3-9
格式:epub/mobi/azw3/pdf
页数:240
豆瓣评分: 8.8
书籍简介:
Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste – whether it's time, money, effort, or all of the above – and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries' Lean Startup methodology. Principles covered in this book include: * Find a problem worth solving, then define a solution * Demo before building * Pricing is part of the product * Maximize for speed, learning, and focus * Build a continuous feedback loop with customers throughout the product development cycle * Right Action, Right Time * Build a path to customers from day one
作者简介:
Ash Maurya
Spark59创始人。他创办过多家公司,包括非常成功的WiredReach。Ash多次举办精益创业实战研讨会,和创业者密切合作,帮他们调整目标。此外,Ash还在世界各地的创业加速器担任导师,如Mozilla Foundation、Year One Labs和Capital Factory
书友短评:
@ Ying 精益创业实战。只翻一遍是没有什么用的,书里给了很多非常具体非常实际的方法,空想空说是容易的,真做是不容易的。 @ 子珂 重新读这本书,觉得这本书有多牛呢…里面的内容拆两个出来,就成了另外两本书:lean customer interview, sprint @ 千堂 工具书 @ Lucia 全都是讲startup 的,只有规模这么大才值得写本书出来啊,不符合我的需求 @ RH 英文版第一遍通读完成,还要读好几遍吸收和消化 @ 千堂 工具书 @ ﺭ并去采蘑菇咯ﺭ 一直想要创业,但实质又不是很懂,创业的本质是什么。这本书前半部分很有用。 @ 小范大人 底层方法一直在用 @ Lucia 全都是讲startup 的,只有规模这么大才值得写本书出来啊,不符合我的需求 @ MIENG Engineer也要懂business系列
The Lean Series(共6册),这套丛书还有《The Lean Startup》《Lean Analytics》《Lean UX》《Lean Customer Development》《UX for Lean Startups》。
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