Billion Dollar Loser

书名：Billion Dollar LoserTheEpicRiseandSpectacularFallofAdamNeumannandWeWork
作者：ReevesWiedeman
译者：
ISBN：9780316461368
出版社：Little,BrownandCompany
出版时间：2020-10-20
格式：epub/mobi/azw3/pdf
页数：352
豆瓣评分：

书籍简介：

"Vivid, carefully reported drama that readers will gulp down as if it were a fast-paced novel" (Ken Auletta) ꟷ The inside story of WeWork and its CEO, Adam Neumann, which tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history In its earliest days, WeWork promised the impossible: to make the American work place cool. Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire that he insisted was much more than that: an organization that aspired to nothing less than "elevating the world's consciousness." Moving between New York real estate, Silicon Valley venture capital, and the very specific force field of spirituality and ambition erected by Adam Neumann himself, Billion Dollar Loser lays bare the internal drama inside WeWork. Based on more than two hundred interviews, this book chronicles the breakneck speed at which WeWork's CEO built and grew his company along with Neumann's relationship to a world of investors, including Masayoshi Son of Softbank, who fueled its chaotic expansion into everything from apartment buildings to elementary schools. Culminating in a day-by-day account of the five weeks leading up to WeWork's botched IPO and Neumann's dramatic ouster, Wiedeman exposes the story of the company's desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. Billion Dollar Loser is the first book to indelibly capture the highly leveraged, all-blue-sky world of American business in President Trump's first term, and also offers a sober reckoning with its fallout as a new era begins.

作者简介：

About the Author

Reeves Wiedeman is a contributing editor at New York magazine, and has written for the New Yorker, the New York Times Magazine, Rolling Stone, Harper's, and other publications.

书友短评：

@ iamrebecca A must read item for all MBA students. 看的过程中一直想到Theranos的Elizabeth.这俩founders有着很多共同之处，比如极其巨大的ego和showoff的人格，当然我认为这也是导致失败最重要的一点。wework本身模式有太多不合理性，2012年后再也没盈利过，但就这样一轮一轮下来，依然有人愿意买单。有点好奇孙正义最后会如何收场？这本书比起no… A must read item for all MBA students. 看的过程中一直想到Theranos的Elizabeth.这俩founders有着很多共同之处，比如极其巨大的ego和showoff的人格，当然我认为这也是导致失败最重要的一点。wework本身模式有太多不合理性，2012年后再也没盈利过，但就这样一轮一轮下来，依然有人愿意买单。有点好奇孙正义最后会如何收场？这本书比起no filter来说在融资方面细节多了不少，但是整体结构太松散，读起来并没有那么酣畅。但作为创业和商业参考依然推荐！ @ XDash 绝佳题材被写成了一锅乱炖（read via pss.plus） @ yusen 读这种商业模式本身不靠谱公司的创业史，类似Bad Blood这种，感叹的更多是人性的贪婪，以及看到各种八卦花边。其实文中提到软银在2010年股东大会上说的宣言还是非常打动我的，但是资本为了追求bigger and bigger，创业者为了做更大的梦，最后还是成了violent end。 @ ❤. 论证commercial real estate totally unscalable…以及建筑大厂的exit op约等于零啊……满屏“my position was eliminated due to COVID-19”感到无能为力 天晓得??wework还能挺到几时 @ 银色子弹 孙正义真是被诺依曼给坑惨了。软银最近在科技公司上的投资屡屡折戟，uber败走，WeWork IPO折戟，Wirecard破产，希望OYO不会成为下一个。不是所有的企业都能成为阿里巴巴。 @ XDash 绝佳题材被写成了一锅乱炖（read via pss.plus） @ iamrebecca A must read item for all MBA students. 看的过程中一直想到Theranos的Elizabeth.这俩founders有着很多共同之处，比如极其巨大的ego和showoff的人格，当然我认为这也是导致失败最重要的一点。wework本身模式有太多不合理性，2012年后再也没盈利过，但就这样一轮一轮下来，依然有人愿意买单。有点好奇孙正义最后会如何收场？这本书比起no… A must read item for all MBA students. 看的过程中一直想到Theranos的Elizabeth.这俩founders有着很多共同之处，比如极其巨大的ego和showoff的人格，当然我认为这也是导致失败最重要的一点。wework本身模式有太多不合理性，2012年后再也没盈利过，但就这样一轮一轮下来，依然有人愿意买单。有点好奇孙正义最后会如何收场？这本书比起no filter来说在融资方面细节多了不少，但是整体结构太松散，读起来并没有那么酣畅。但作为创业和商业参考依然推荐！ @ yusen 读这种商业模式本身不靠谱公司的创业史，类似Bad Blood这种，感叹的更多是人性的贪婪，以及看到各种八卦花边。其实文中提到软银在2010年股东大会上说的宣言还是非常打动我的，但是资本为了追求bigger and bigger，创业者为了做更大的梦，最后还是成了violent end。 @ ❤. 论证commercial real estate totally unscalable…以及建筑大厂的exit op约等于零啊……满屏“my position was eliminated due to COVID-19”感到无能为力 天晓得??wework还能挺到几时 @ 银色子弹 孙正义真是被诺依曼给坑惨了。软银最近在科技公司上的投资屡屡折戟，uber败走，WeWork IPO折戟，Wirecard破产，希望OYO不会成为下一个。不是所有的企业都能成为阿里巴巴。

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