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Designing Media

书名：Designing Media
作者：BillMoggridge
译者：
ISBN：9780262014854
出版社：TheMITPress
出版时间：2010-10-31
格式：epub/mobi/azw3/pdf
页数：592
豆瓣评分： 8.5

书籍简介：

Mainstream media, often known simply as MSM, have not yet disappeared in a digital takeover of the media landscape. But the long-dominant MSM–television, radio, newspapers, magazines, and books–have had to respond to emergent digital media. Newspapers have interactive Web sites; television broadcasts over the Internet; books are published in both electronic and print editions. In Designing Media, design guru Bill Moggridge examines connections and conflicts between old and new media, describing how the MSM have changed and how new patterns of media consumption are emerging. The book features interviews with thirty-seven significant figures in both traditional and new forms of mass communication; interviewees range from the publisher of the New York Times to the founder of Twitter. We learn about innovations in media that rely on contributions from a crowd (or a community), as told by Wikipedia's Jimmy Wales and Craigslist's Craig Newmark; how the band OK Go built a following using YouTube; how real-time connections between dispatchers and couriers inspired Twitter; how a BusinessWeek blog became a quarterly printed supplement to the magazine; and how e-readers have evolved from Rocket eBook to QUE. Ira Glass compares the intimacy of radio to that of the Internet; the producer of PBS's Frontline supports the program's investigative journalism by putting documentation of its findings online; and the developers of Google's Trendalyzer software describe its beginnings as animations that accompanied lectures about social and economic development in rural Africa. At the end of each chapter, Moggridge comments on the implications for designing media. Designing Media is illustrated with hundreds of images, with color throughout. A DVD accompanying the book includes excerpts from all of the interviews, and the material can be browsed at www.designing-media.com.www.designing-media.comInterviews with [updated by Moggridge 2/1]]Chris Anderson, Rich Archuleta, Blixa Bargeld, Colin Callender, Fred Deakin, Martin Eberhard, David Fanning, Jane Friedman, Mark Gerzon, Ira Glass, Nat Hunter, Chad Hurley, Joel Hyatt, Alex Juhasz, Jorge Just, Alex MacLean, Bob Mason, Roger McNamee, Jeremy Merle, Craig Newmark, Bruce Nussbaum, Alice Rawsthorn, Anna Rosling Ronnlund, Hans Rosling, Ola Rosling, Paul Saffo, Jesse Scanlon, DJ Spooky, Neil Stevenson, Arthur Sulzberger Jr. , Shinichi Takemura, James Truman, Jimmy Wales, Tim Westergren, Ev Williams, Erin Zhu, Mark Zuckerberg

作者简介：

书友短评：

@ 如 几年前东西了现在看起来貌似不太同步了，大部分都是采访内容，所以没能成体系，虽然分了大的章节但感觉大家说的话还是东一块西一块的。 @ Panda Swing juicy！ @ freedom 草草略过看了几章以及几段采访视频 @ 一颗水饺 读的时候想到很多本其他的书….然后转念一想 这本书比它们都要早 失敬失敬 @ 一颗水饺 读的时候想到很多本其他的书….然后转念一想 这本书比它们都要早 失敬失敬 @ freedom 草草略过看了几章以及几段采访视频 @ 如 几年前东西了现在看起来貌似不太同步了，大部分都是采访内容，所以没能成体系，虽然分了大的章节但感觉大家说的话还是东一块西一块的。 @ Panda Swing juicy！

书籍目录

  • Women are conversations. They say what they like. They share what they like. I mean, they are communicators, but men are monkish, and private, and fearful around a lot things that really interest them.We really shifted the design, which was an interesting lesson about design because design is not morally right or wrong. If it can communicate an idea to a larger number of people without spoiling the idea, then I think it's good design.
    —— 引自第45页
  • There are many ironies in my life. One of them is having coined the term long tail and described the phenomenon, as it has become our worst enemy, because we are the short head. I work for Condé Nast, one of America's biggest magazine publishers, and my book is published by Disney. I'm in the blockbuster business by day, and by night I celebrate the rise of the niche. I'm in a mass, top-down, one-to-many business, which pays my rent. And yet what excites me is just the opposite. Many people misunderstand the lessons of "The Long Tail," assuming that it's the end of the blockbuster. It is very much not. Instead, it is the end of the monopoly of the blockbuster. Chris Anderson
    —— 引自第59页

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