Universal Methods of Design

书名：Universal Methods of Design100WaystoResearchComplexProblems,DevelopInnovativeIdeas,andDesignEffectiveSolutions
作者：BruceHanington/BellaMartin
译者：
ISBN：9781592537563
出版社：RockportPublishers
出版时间：2012-2-1
格式：epub/mobi/azw3/pdf
页数：208
豆瓣评分： 9.0

书籍简介：

"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: – Dismantles the myth that user research methods are complicated, expensive, and time-consuming – Creates a shared meaning for cross-disciplinary design teams – Illustrates methods with compelling visualizations and case studies – Characterizes each method at a glance – Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.

作者简介：

贝拉·马丁（Bella Martin）

专业设计师、独立的用户体验顾问。她为微软研究院、美国邮政总局、葛兰素史克公司（GlaxoSmithKline）和好事达金融公司（Allstate Financial）设计的项目曾多次获奖。她目前主要为刚踏入以用户为中心的研究方法领域，并希望在设计过程中倾听用户声音的机构提供咨询。贝拉在获得卡内基·梅隆大学通信规划和信息设计系的设计硕士学位后，一直致力于视觉化呈现以用户为中心的研究方法。她现在居住于佐治亚州亚特兰大市。

布鲁斯·汉宁顿（Bruce Hanington）

美国宾夕法尼亚州匹兹堡的卡内基·梅隆大学设计学院副教授、研究生主任、前工业设计项目主任。他在教学和研究中，一直致力于研究以人为本的设计方法和实践，重点研究设计实地观察、参与性设计以及情景中形式的意义。他曾经为通用电气和强生的设计项目提供咨询。他的作品曾刊登在Design Issues、The Design Journal以及Interactions上，并在《包含未来的设计以及设计和情感：体验日常生活》（Designing Inclusive Futures and Design and Emotion: The Experience of Everyday Things）中撰写几章的内容。

书友短评：

@ 葑 好多年前在一家即将倒闭的外文书店几十块钱淘回来的，今天想起来打开读读还是挺惊喜的，此书共介绍了100种以产品设计为核心的用户研究方法，我在信息行为课上学到的方法这本书都全部覆盖并远远超出了，每种研究方法都附上了参考文献，而且图例非常漂亮，值得没事时顺手翻翻。虽说这个时代的信息产品更迭迅速，但经典的用户研究方法始终还是很有价值。此书适合作为没有灵感时的参考百科书，或者互联网产品相关职业人士开拓视野，但作为教材还是远远不够的，方法的学习需要放在具体研究情境下去消化理解。 @ Catalium 好多年前在一家即将倒闭的外文书店几十块钱淘回来的，今天想起来打开读读还是挺惊喜的，此书共介绍了100种以产品设计为核心的用户研究方法，我在信息行为课上学到的方法这本书都全部覆盖并远远超出了，每种研究方法都附上了参考文献，而且图例非常漂亮，值得没事时顺手翻翻。虽说这个时代的信息产品更迭迅速，但经典的用户研究方法始终还是很有价值。此书适合作为没有灵感时的参考百科书，或者互联网产品相关职业人士开拓视野，但作为教材还是远远不够的，方法的学习需要放在具体研究情境下去消化理解。 @ 紫小月 其实我的读的是“the pocket universal methods of design”，但是没有搜到，应该是这个的精简版吧，mark一下

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