Hit Makers

书名：Hit MakersTheScienceofPopularityinanAgeofDistraction
作者：DerekThompson
译者：
ISBN：9781101980323
出版社：PenguinPress
出版时间：2017-2-7
格式：epub/mobi/azw3/pdf
页数：352
豆瓣评分： 7.9

书籍简介：

Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators — the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is the world’s most important modern newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren’t always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year–1991–is responsible for the way pop music sounds today · Why another year –1932–created the business model of film · How data scientists proved that “going viral” is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere

作者简介：

Derek Thompson is a senior editor at The Atlantic magazine and a weekly news analyst for NPR's "Here and Now." He was born in McLean, Va., in 1986, and he graduated from Northwestern University, in 2008, with a triple major in journalism, political science, and legal studies. He hasn't done much with the latter two. In 2015, he wrote the cover story "A World Without Work" about the future of jobs and technology. "Hit Makers," his first book on the secret histories of pop culture hits and the science of popularity, comes out in February 2017. He has appeared on Forbes' "30 Under 30" list and Time's "140 Best Twitter Feeds." He lives in Manhattan.

书友短评：

@ Dérive 核心观点：用电影、音乐、时尚、以及幽默和酷等几个领域，论证：流行或喜欢＝重复或熟悉+反叛或意外。人们基于生物本能喜欢熟悉的事物，因为熟悉意味着可控，但也意味着无聊，所以80%的熟悉+ Interesting @ Clara 大原则是：熟悉+意外，带来喜欢。真是“悦耳如音乐，精准如数学” @ 宝宝TWO 我现在比较需要这方面的书 @ 习毓 前面几章还挺有意思。越到后面越重复。例子也越来越浅层。说白了就一句话：大家喜欢熟悉但是新奇的东西。完了…

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