The world’s leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It’s all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life—and revolutionize how we think about human behavior. Based on twenty years of research and Fogg’s experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you’ll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or exercise more, Tiny Habits makes it easy to achieve.
BJ FOGG is the founder and director of the Behavior Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behavior Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune’s “10 New Gurus You Should Know,” he lives in Northern California and Maui.
@ 绿绿 跟Atomic Habits内容重复度很高。额外增加的有趣的点是：可以用头脑风暴的方法去design habits；重视rewards，足够rewarding的rewards甚至可以让你一次就养成好习惯。总之，行为改变的关键还是要意识到问题不在于你这个人，而在于你的system和action。停止自我责备，好好思考怎么样改进system进而实现action。 @ Csquare 还是推荐Atomic Habits吧。 @ 叮叮和柠檬 4星给内容，扣一星是太啰嗦了！ 就几个charts 居然讲真么多. @ joeldblock 好看！ @ 静美主义至上者 The small changes that change everything. @ GloriaGO💸 Most importantly is that u have to Recognize it’s just a design issue, not a character flaw. @ Oscillation 描述人类行为的方程式！ @ 叮叮和柠檬 4星给内容，扣一星是太啰嗦了！ 就几个charts 居然讲真么多. @ Csquare 还是推荐Atomic Habits吧。 @ 瑶lady瑶瑶瑶 认真看完 并做好了笔记 先从自己开始一点点一点加入好习惯挤走坏习惯 然后再和老公一起改变！it is feeling good instead of feeling bad that makes you succeed. Embrace the feeling of shine!