The Little Book of Common Sense Investing

书名：The Little Book of Common Sense InvestingTheOnlyWaytoGuaranteeYourFairShareofStockMarketReturns
作者：JohnC.Bogle
译者：
ISBN：9780470102107
出版社：JohnWiley&Sons
出版时间：2007-3-20
格式：epub/mobi/azw3/pdf
页数：216
豆瓣评分： 8.4

书籍简介：

Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser’s game. Common sense tells us—and history confirms—that the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns. To learn how to make index investing work for you, there’s no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle—founder of the Vanguard Group and creator of the world’s first index mutual fund—has relied primarily on index investing to help Vanguard’s clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same. Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it’s all about common sense. With The Little Book of Common Sense Investing as your guide, you’ll discover how to make investing a winner’s game: Why business reality—dividend yields and earnings growth—is more important than market expectations How to overcome the powerful impact of investment costs, taxes, and inflation How the magic of compounding returns is overwhelmed by the tyranny of compounding costs What expert investors and brilliant academics—from Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel—have to say about index investing And much more You’ll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That’s what index investing is all about. And that’s what this book is all about.

作者简介：

JOHN C. BOGLE is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world’s 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award.

书友短评：

@ 大鱼 To sum up, buy a low-cost index fund and hold it forever! @ cissy 指数基金减少了个股风险、行业风险——只剩下股市本身的系统性风险。 @ 皮蛋瘦肉jo 简短浅显易懂主题突出…长期持有低cost的index fund。 @ yihan爱书橱 三年前读了John Bogle的Enough，最近又重温了一下他这本《投资常识小书》。说实话我为泡沫破裂做了半年准备，但暴跌来临时还是没准备充分。虽然损失在可控范围内，但也足够引以为戒。温故知新啊！P.S. 这本书还是非常适合作为投资启蒙书籍的。 @ 凯莉彭 ETF ETF ETF @ PigPig 非常有道理 @ 大鱼 To sum up, buy a low-cost index fund and hold it forever! @ 皮蛋瘦肉jo 简短浅显易懂主题突出…长期持有低cost的index fund。 @ Mr.Clutch 其实只要看最后三章就够了。通篇都在讲一个事情，就是你要投资我伯格创立的指数基金。大部分都是废话，对你实际投资毫无帮助。全部读完真的是浪费时间浪费生命 @ Icy “Simplicity is the answer and that complexity simply doesn’t work.”

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