In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
@ LaoBai 自认为是体育迷，我一直以为阿迪达斯比耐克更牛一些，可能因为小时候是足球迷，三叶草在足球领域太强势了。认识NIKE是中学时代，一方面是NBA，一方面是美国霹雳舞文化，所以，我一直以为Nike是个文化品牌。这本书告诉我，Nike起家时，就是货真价值的专业体育运动装备。截止书中的数据，大概2007年，Nike的销售是160亿美金，阿迪达斯是100亿（用作者的原话，Who is counting？） @ 戴莫卡 its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry. @ Cora璇 上班路上听到Phil Knight说二儿子出生，自己第一反应是有了a pair of sons的时候直接笑出声来，真真是shoe dog. @ 落欲 good. @ Clyde.L 看传记感受他人的精神面貌，弥补上班生活孤岛的状态。看完想买一双 pre montreal 跑鞋。 @ Pink Martini A touching story. @ 飞的鼠 满分 @ 大圣张 创业的艰辛跟压力真不是一般人能承受的，就是喜欢看这种这种ground up的故事，太接地气了 @ 涓埃 It's hands down one of the best memoirs I've read so far. Phil Knight told in great detail how he built Nike from the ground up. The way he tells the story makes you feel like you are on the jounrney … @ xxc 是本很有趣的书，知道了很多背后的故事。增长了business方面的知识hhh